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ASICS: Intersection of Performance and Fashion

ASICS: Intersection of Performance and Fashion Founded as a sports brand in 1949 by Kihachiro Onitsuka in Japan, ASICS began with a vision to promote... Continue →

Coming Soon: ASICS x Kiko Kostadinov "GEL-Kiril"

Presenting Kostadinov’s very first original ASICS silhouette, the model combines the Japanese brand’s sporty stylings and signature tech with his own bold flair. Releasing at 9AM EST, Mar 3.

Special Release: Kiko Kostadinov x ASICS GEL-KORIKA

Featuring vivid color blocking in bold red, pink, purple and blue iterations.

Special Release: Asics x Kiko Kostadinov

The GEL-KORIKA designed as a hybrid of the GEL-NIMBUS 21 with the GELBURST RS’ upper, sandwiching a FLYTEFOAM midsole for maximum cushioning.

Special Release: Asics x Kiko Kostadinov GEL-NEPXA

Comes in “roselle” and black colorways, with flytefoam tooling, a lightweight breathable upper and a translucent mesh overlay — finished off with an adjustable ribbed ankle strap.

Special Release: Asics x Kiko Kostadinov GEL-Sokat Infinity 2

Inspired by mid-2000s baseball sneaker, features a 360-degree GEL sole unit and an exaggerated upper construction.

Focus: Dad Sneakers

In the past year, chunky-soled dad sneakers have taken over the fashion industry by storm, securing their spot as one of the most polarizing, statement-making accessories of late. We’ve put together a selection of key highlights from this categ... Continue →

Coming Soon: Kiko Kostadinov x ASICS GEL-Delva 1

ASICS  returns with its long-running partnership with Bulgarian menswear designer Kiko Kostadinov, offering updated iterations of its classic GEL-Delva silhouette. The sneaker is the third model originating from the duo’s footwear collaboration... Continue →

Special Release: Kiko Kostadinov x ASICS GEL-BURZ 2

Following the release of the GEL-DELVA 1 and GEL-BURZ 1 earlier this year, Bulgarian designer, Kiko Kostadinov, links up with ASICS once again for another partnership, this time creating a new take on the GEL-BURZ silhouette. Inspired by Mother Natur... Continue →

Coming Soon: Kiko Kostadinov x ASICS GEL-BURZ 1

Bulgarian-bred designer Kiko Kostadinov has teamed up with ASICS for a trio of chunky sneakers, combining elements from other typically unfashionable silhouettes to create something unique. Incorporating ASICS’ FlyteFoam™ technology, Kostadinov e... Continue →