Heron Preston | HBX Journal

Special Release: Heron Preston's NASA-inspired Fall/Winter 2018 Collection

Special Release: Heron Preston’s NASA-inspired Fall/Winter 2018 Collection Inspired by spacesuits and the iconic American uniform. 42 years ago, NASA’s emblematic “WORM” logo graced every unif... Continue →

New Arrivals: Heron Preston Fall/Winter 2018 "PUBLIC FIGURE" Collection

The Heron Preston Fall/Winter 2018 “PUBLIC FIGURE” Collection is a garment exploration of influencer culture and concepts of self-declared celebrity. The collection packs an assemblage of streetwear staples from Heron print tees to jacket... Continue →

Exclusive Release: Heron Preston SS18 "AIRBORNE" Capsule Collection

Exclusive Release: Heron Preston SS18 “AIRBORNE” Collection Capturing vignettes of old Hong Kong and the concept of travel. Back in the go... Continue →

Heron Preston 'AIRBORNE' Launch Event & After Party

Our exclusive Heron Preston SS18 “AIRBORNE” Collection looks to airports as inspiration, turning our attention to everyday objects like business class amenity kits or security signs that often get taken for granted. Featuring various airp... Continue →

Coming Soon: Exclusive Heron Preston SS18 "AIRBORNE" Capsule Collection

Heron Preston continues this season’s rollout with an exclusive Spring/Summer 2018 capsule collection, dubbed “AIRBORNE”. The designer turns to airports as the site of inspiration, recontextualizing everyday objects that are often o... Continue →

New Deliveries: Heron Preston Spring/Summer 2018 "SHOW HOUSE" Collection

Utilitarian silhouettes packed with vibrant graphics and deep hues.

2018 "Massive" Editorial: A Conversation with @itsmaysmemes

If fashion’s obsession with big jackets hasn’t reached peak-jumbo, all feeds point to @itsmaysmemes, the Instagram meme sensation that’s made it possible to think big, really big. The 16-year-old riffs on the current course of mega-... Continue →

2018 "Two Words" Editorial

In 2004, Kanye West released the track titled Two Words off the unforgettable College Dropout album. On the original track, Kanye West, Mos Def and Freeway each take a jab at rapping entire verses by using mostly two words or two stressed syllables a... Continue →

2018 "Simulacra & Simulation" Editorial

Whether it’s the hyper-glossy celebrity shows on T.V. or a person’s impeccably curated social feed, we seem to find ourselves caught staring through to our buzzing monitors, unwittingly oblivious to the fact that what’s reflected ba... Continue →

Introducing: Heron Preston 2018 Spring/Summer "SHOW HOUSE" Collection

Co-founding #BEENTRILL alongside Virgil Abloh of Off-White and Matthew M. Williams of ALYX, it was only right that Heron Preston and his namesake, would also enter the landscape as a modern-day pioneer of streetwear. Here we introduce the Heron Prest... Continue →

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