New Arrivals:
Helmut Lang Pre-Spring 2019
In transit to next season
Everyday, millions of people ride the transit railway system, going back and forth, in and out of the city. The inception of Helmut Lang is inseparable from the peop...
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New Deliveries: Helmut Lang
An Exchange of Gaze
In response to this new age of uncertainty, Helmut Lang continues to inspire us to engage with the real and to converse with our immediate surroundings. Working with elderly...
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Up & Up
Capturing the true essence of youth
CALVIN KLEIN JEANS EST.1978 Crew Neck, X-Girl Overall, Dr. Martens x Stussy Loafer
For our latest “Up...
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In 1998, with a campaign that was featured on 275 yellow taxis in New York City, Helmut Lang became the first designer brand to advertise on cabs. As a tribute to the event, the brand launched its initial NYC themed Taxi Capsule Collection last Decem...
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Our Spring/Summer 2018 “Prism” Lookbook presents different perspectives of the season by etching out a slew of looks that range from functional silhouettes to more graphic-focused pieces. Fabric textures and layering are the main consider...
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In our latest editorial, we play around with metal chain accessories. First surfaced in the early biker subcultures from the ’50s, the wallet chain was created as a pragmatic tool for motorcyclists to keep their wallets intact while speeding up...
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In September 2017, Helmut Lang returned to the New York Fashion Week runway with a new provocateur at its helm – Shayne Oliver. Holding onto his almost aggressively avant-garde HBA attitude, Oliver injects the label with a millennial spirit while kee...
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It’s all fun and games when you’re slaying the single life until the circus of romantic insecurity that is Valentine’s Day hits hard. In our latest ”Lonely Hearts Club” editorial, we encapsulate the anti-Valentine’...
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