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BBC x adidas Originals NMD Hu "Heart/Mind" now online

Pharrell’s take on Ivy heritage and collegiate colors.

Coming Soon: BBC x adidas Originals NMD Hu "Heart/Mind"

Oftentimes, the names, Pharrell and Billionaire Boys Club, are thought to be synonymous. In the early days, back when the likes of Nigo, Sk8thing, Jay-Z and Kanye West were involved; after several design evolutions and business transitions, the fledg... Continue →

New Arrivals: Billionaire Boys Club Fall/Winter 2018 Collection

The heavily branded assemblage brings together sportswear and the arts.

New Deliveries: Billionaire Boys Club

New deliveries from Billionaire Boys Club have arrived at HBX. Discover more by clicking here.

HBX Weekly Top Drops

Every week, HBX brings you a selection of the best that streetwear has to offer. This week’s highlights come courtesy of Nothing, the Sydney-based label making waves with graphic streetwear that merges erotic illustrations and pop culture. Pharrell a... Continue →

Editor's Pick: The 10 Must-Have Highlights

“New Year, New Me” was undoubtedly a popular motto among those ringing in 2017. January is the month to throw out the tired fads of yesteryear and refresh your wardrobe with some new wares. To this end, we asked our editors to curate a selection of h... Continue →

HBX Weekly Top Drops

This week’s releases at HBX are highlighted by a bevy of brand collaborations geared to freshen up your winter wardrobe. Topping the list is the first-time partnership between LA-based Publish Brand and the outdoor retailer The North Face, consisting... Continue →

HBX's Weekly Top Drops

As we approach the hottest months of the year, HBX has brought out some summer-friendly products to stem the swelter and keep you cool in every sense of the word. From Japanese sneaker giant ASICS, we saw the release of marine-inspired sneakers from... Continue →

Billionaire Boys Club 2016 Spring/Summer Collection

For Spring/Summer 2016, Billionaire Boys Club reaches for new heights with its latest range of seasonal goods. Inspired by the idea of space exploration and the sci-fi genre, the streetwear icon presents a collection that combines ’90s influenc... Continue →

Billionaire Boys Club 2015 Fall/Winter New Arrivals

Summer has drawn to a close, and with the arrival of autumn comes the latest from Billionaire Boys Club‘s Fall/Winter 2015 collection. Merging the brand’s signature graphic-driven streetwear with collegiate-inspired designs and a sportier... Continue →