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Special Release: ICECREAM x GHOST Necklaces

Replicating Nigo’s iconic pieces

2019 "Suburbia" Editorial

2019 “Suburbia” Editorial The je ne sais quoi of modern vintage styles As time abrades the fabric and dye of garments, some styl... Continue →

New Arrivals: Billionaire Boys Club Fall 2019 Collection

Characterised by the ’90s-inflected styles with a modern twist, featuring the Photometric Shirt.

Highlights: Billionaire Boys Club Kids

Founded by Pharrell Williams and Japanese fashion icon Nigo, streetwear items from Billionaire Boys Club are now available for kids with signature printed graphics and motif. Featuring the Space Quest T-Shirt, the long-sleeve piece is printed with sp... Continue →

Highlights: Billionaire Boys Club Motorways Shorts

’50s-era auto club nostalgia through-and-through.

New Arrivals: BBC Spring/Summer 2019 Collection

As a nod to the old American autos of the ’50s, Billionaire Boys Club unveils its nostalgia-inspired SS19 Collection, reeling back through the decades to imagine a range of workwear flannels, faded denim, slubs and mid-century-style graphics.... Continue →

Special Release: Billionaire Boys Club x NEIGHBORHOOD

Heavily emblazoned with a creative overlap of chaotic graphics, the capsule is an iconographic mashup of Tokyo and New York.  

BBC x adidas Originals NMD Hu "Heart/Mind" now online

Pharrell’s take on Ivy heritage and collegiate colors.

Coming Soon: BBC x adidas Originals NMD Hu "Heart/Mind"

Oftentimes, the names, Pharrell and Billionaire Boys Club, are thought to be synonymous. In the early days, back when the likes of Nigo, Sk8thing, Jay-Z and Kanye West were involved; after several design evolutions and business transitions, the fledg... Continue →

New Arrivals: Billionaire Boys Club Fall/Winter 2018 Collection

The heavily branded assemblage brings together sportswear and the arts.

New Deliveries: Billionaire Boys Club

New deliveries from Billionaire Boys Club have arrived at HBX. Discover more by clicking here.

HBX Weekly Top Drops

Every week, HBX brings you a selection of the best that streetwear has to offer. This week’s highlights come courtesy of Nothing, the Sydney-based label making waves with graphic streetwear that merges erotic illustrations and pop culture. Pharrell a... Continue →
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