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ASICS: Intersection of Performance and Fashion

ASICS: Intersection of Performance and Fashion Founded as a sports brand in 1949 by Kihachiro Onitsuka in Japan, ASICS began with a vision to promote... Continue →

Coming Soon: ASICS x Kiko Kostadinov "GEL-Kiril"

Presenting Kostadinov’s very first original ASICS silhouette, the model combines the Japanese brand’s sporty stylings and signature tech with his own bold flair. Releasing at 9AM EST, Mar 3.

2020 "Mismatched" Editorial

2020 “Mismatched” Editorial The alluring charm of unbalanced fashion Swayed across all fashion week runways in 2020, contrasting styles have become one of the biggest trends in both menswear and womenswear of t... Continue →

Special Release: Kiko Kostadinov x ASICS GEL-KORIKA

Featuring vivid color blocking in bold red, pink, purple and blue iterations.

Special Release: Asics x Kiko Kostadinov

The GEL-KORIKA designed as a hybrid of the GEL-NIMBUS 21 with the GELBURST RS’ upper, sandwiching a FLYTEFOAM midsole for maximum cushioning.

Special Release: Asics x Chemist Creations

Marking the launch of C2H4’s diffusion label, Chemist Creations, has collaborated with Asics on clean new takes on the GEL-FujiTrabuco 7 SPS. With two colorways for the model, all shoes included in the collaboration come with a Snaplock Carabin... Continue →

Special Release: Asics x Kiko Kostadinov GEL-NEPXA

Comes in “roselle” and black colorways, with flytefoam tooling, a lightweight breathable upper and a translucent mesh overlay — finished off with an adjustable ribbed ankle strap.

Special Release: Asics x Kiko Kostadinov GEL-Sokat Infinity 2

Inspired by mid-2000s baseball sneaker, features a 360-degree GEL sole unit and an exaggerated upper construction.

Focus: Earth Tones

Focus: Earth Tones A range of neutral garments from FW19 featuring Helmut Lang, Palm Angels, Rick Owens DRKSHDW and more. As the vibrancy of... Continue →

Coming Soon: Asics x Vivienne Westwood Footwear Capsule

Following the first collaboration earlier this year, Asics and Vivienne Westwood reunite for another footwear capsule centering around a trio of heritage trainers, bolstered by loud graphics and subtle details. One standout piece is the Hyper GEL-... Continue →

Special Release: Reigning Champ x ASICS Collaboration

For the fourth collaboration, ASICS and Reigning Champ are dropping a clothing capsule and two footwear models inspired by the former Japanese capital, Kyoto. Dubbed the “Kyoto Edition”, the apparel offering includes a number of summer-re... Continue →

ASICS x HBX "GEL-KAYANO 5 OG" Launch Event

The exclusive ASICS x HBX “GEL-KAYANO TM 5 OG” takes internet inspirations in the collaborative design to combine with the vintage silhouette in celebration of its ’90s heyday. Taking cues from the 1999 launch of Internet Explorer 5... Continue →
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