ALYX | HBX Journal

New Deliveries: ALYX Fall/Winter 2018 Collection

The ALYX Fall/Winter 2018 Collection takes inspiration from safety belts that founder and designer Matthew M. Williams came across during his visit to a Six Flags theme park. Williams’ fascination with the hardware led to his reinterpretation o... Continue →

New Arrivals: ALYX Fall/Winter 2018 Collection

The ALYX Fall/Winter 2018 Collection is a unique blend of divergent style-genres. Steeped in functionality, each piece is a meticulous curation of design codes borrowed from generational sub-cultures such as punk, military, skateboarding, hip-hop and... Continue →

Spring/Summer 2018 "Vol.I" Lookbook

Steeped in ’90s golden era references, grunge styling and traditional Japanese silhouettes, our Spring/Summer 2018 “Vol.I” lookbook showcases a modernist perspective of streetwear. Featured items consist of striking graphics that ar... Continue →

2018 "Simulacra & Simulation" Editorial

Whether it’s the hyper-glossy celebrity shows on T.V. or a person’s impeccably curated social feed, we seem to find ourselves caught staring through to our buzzing monitors, unwittingly oblivious to the fact that what’s reflected ba... Continue →

New Deliveries: Alyx 2018 Spring/Summer Collection

Established in 2015, ALYX has risen to one of the most anticipated and sought after fashion brands. Bringing underground vibes to a mainstream level, Matthew Williams, founder of ALYX, has managed to build up a strong fanbase and following, despite t... Continue →

A Closer Look at the Alyx "E.1999 Eternal" Bomber Jacket

Collaborating with Alpha Industires Inc, ALYX releases a unisex bomber jacket for their “E.1999 Eternal” 2017 Fall/Winter collection. Inspired by the classic MA-1 Bomber, this jacket is available in 3 different color ways: Green; Black; and Navy, eac... Continue →

2017 Fall/Winter "In Transition" Editorial

As if in a dream, waking up to a glimmering sensation before opening one’s eyes. An overhanging projection of light seeps through the window from the reflection of the snow outside. And for a moment it’s cold. Then, the snow melts and new... Continue →

ALYX 2017 Fall/Winter “E. 1999 Eternal” Collection

This time around, founder and designer Matthew M. Williams, takes to modish pieces for the technically inclined in ALYX‘s 2017 Fall/Winter collection. Dubbed “E. 1999 Eternal”, the collection is named after a 1995 studio album by the Hip-Hop co... Continue →

ALYX x Vans Capsule Collaboration

Building upon its first collaboration, Matthew M. Williams’ ALYX recently linked up with Vans once again on a second collaborative collection. The latest team up from the labels reintroduces Vans’ OG style 138 LX, Authentic convertible 43 LX and OG 2... Continue →

Inside the ALYX Showroom at Paris Fashion Week

The ALYX showroom displayed an onslaught of styles with the distinctive flare that is carried under the label’s belt. Known for borrowing from military and biker influences, some new and exciting styles showed out to hint on a focus in tailored... Continue →

ALYX 2017 Spring/Summer New Arrivals

Designer Matthew Williams may have worked with the likes of Kanye West and Lady Gaga, but his ambitions go beyond dressing Hollywood A-listers. ALYX – Williams’ LVMH prize-nominated label – has a more down-to-earth and urbane approach to... Continue →

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