Chloé Spring/Summer 2021 Collection
The collection is now available online at HBX.com.
Chloé’s SS21 collection showcases optimism and movement while portraying a sense of freedom. Its rebellious-yet-feminine undertone was very important for us to encapsulate with this project. We applied this mindset to our HBX women’s persona: someone who embodies an effortless edge, expressed through fearless styling and charisma.
“It was very important to make our model look strong by creating unique images that showcase a specific point of view,” says photographer, Jack Waterlot. Through capturing vivid movement of Chloé’s washed neons, bleached neutrals and warm mineral tones of SS21, we feel that these images showcase the HBX woman’s ideal summer, in her Chloé best.
Explore the full selection from the luxury brand here.