Established in 2015, ALYX has risen to one of the most anticipated and sought after fashion brands. Bringing underground vibes to a mainstream level, Matthew Williams, founder of ALYX, has managed to build up a strong fanbase and following, despite the limited runways and ad campaigns the label has produced. Taking inspiration from women who have an aura of strength, such as the likes of supermodel muse Molly Blair, Matthew’s creations for ALYX channel the same timelessness and longevity. His work is a representation of his experiences as Artistic Director for Lady Gaga, and during Kanye West’s “My Beautiful Dark Twisted Fantasy“, “Watch the Throne” and “Yeezus” eras.
For 2017 Spring/Summer, the previously photographed chest rig bag on Kanye West is finally available, which is made from tactical fabric and leather edgind. It also features adjustable Cordura straps, and a mesh back panel. Leather accessories include a waist bag and two flat wallets, whilst the iconic buckle returns in a keychain and belt. Ready to wear includes two camo-print jackets, as well as several staple pieces such as sweaters, tshirts, and hoodies with text graphics.