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UNDERCOVER 2017 Autumn/Winter "Brainwashed Generation" Collection

Jun Takahashi explores the nexus between elegance and subversion. The “Godfather of Streetwear” remains true to his original design aesthetics by creating imaginative pieces that showcase deconstruction and unusual graphics.

The UNDERCOVER 2017 Autumn/Winter “Brainwashed Generation” Collection explores a dystopian narrative. Through the prints in the range, we see a commentary on topics such as media, subversive symbols, and technology. But ahead of these striking graphics are subtle details that are exhibited in the lineup — distressed fabrics, frayed seams and fine hardware outline Takahashi’s distinctive personality. A bit of high-end elegance, a bit of subversive graphics; the result is a manifestation of dark and sensual details, and what it might mean to be “brainwashed” in 2017.

Check out our exclusive editorial above on the UNDERCOVER 2017 Autumn/Winter “Brainwashed Generation” Collection.

Alex Lau / HBX
Art Direction
Sara Li