Born from the gritty ‘90s California skateboarding scene, Diamond Supply Co. remains skater-owned, and skater-operated by Nick Diamond. Tapping into every corner of the Californian cultural landscape, the once San Francisco-based label has evolved to become much more than just a skate brand – while staying true to its roots and Nick Diamond’s original aesthetics.
Our exclusive Diamond Supply Co. 2017 Summer capsule collection, dubbed “Moving at the Speed of Life” is set amidst the bustle of Hong Kong’s subway MTR. City-as-muse takes center narrative, encapsulating the 24/7 fast-life of the South-East metropolis. Hong Kong’s immensely dense population, efficient transportation and ambitious youth is shown through a galvanizing lens – People shuffling and making way through the noise to get to where they need to. Much in the same way, a common ground can be identified with the LA skaters navigating through their landscapes.
The ubiquitous skate culture of the West Coast and the bustle of Hong Kong makes for a unique transpacific cross-pollination – “Moving at the Speed of Life”. The capsule collection encompasses a range of tees, long-sleeves and jackets that reference Hong Kong’s MTR subway, while striking yellows take a nod to the traditional subway worker uniform.
Scroll through the photos above for a closer look at the exclusive capsule and click here to shop now.