What do you get when you cross fashion, music and tech culture? You’ll find out once you take a look at NONAGON, the streetwear label formed from the unlikely marriage between Korean tech giant Samsung and music group YG Entertainment. The brand’s 2016 spring/summer collection offers a highly minimalistic take on usually over-the-top K-pop fashion, bringing together influences from hip-hop and uniquely Korean street style. What you’ll find is a mostly monochromatic line that includes laidback sweats, hoodies, tees and headgear, featuring the brand’s iconic Roman numerals and symbols scrawled in thick white brushstrokes. Sported by K-pop stars from B.I. to iKON, NONAGON offers you chance to jump on the K-Wave bandwagon this season.
