The most important message Raf Simons wants to communicate is: pride in individuality. Fuelled by his love for both rebellious youth cultures and traditional menswear, he emerges in fashion halfway through the nineties, presenting a radically different image of masculinity. Fusing the energy and singularity of teenage subcultures with the sharpness and precision of classical sartorial craft, the look presented by Raf Simons is both inspired by and designed for confident outsiders.
Belgian designer Raf Simons established his namesake label in 1995. Fuelled by his love for rebellious youth cultures, music and traditional menswear, he emerges in fashion halfway through the nineties, presenting a radically different image of masculinity. The designer gained a cult following with his oversized designs, fresh interpretations of classic silhouettes, pop art graphics and playful text detailing. Fusing the energy of subcultures, the look presented by Raf Simons is both inspired by and designed for confident outsiders. Shop Raf Simons
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