Jordan Brand

Ever since Michael Jordan's game-winning shot that brought championship glory to North Carolina, he has been at the forefront of basketball consciousness. Michael Jordan dominated the court in 1985 whilst wearing the original and now iconic Air Jordan I. A legend of the game, he simultaneously broke league records and his opponents’ will, capturing the imagination of fans worldwide. Michael Jordan elevated Nike as much as he redefined the game, and Jordan Brand continues to epitomise modern basketball and today's sneaker culture with its iconic footwear.