Multi-faceted and genre-bending, Heron Preston has become a cultural icon in youth culture, known for his bold aesthetics. Preston now functions as an artist, creative and content creator, designer and DJ. He finds particular joy in the unexpected; taking conventional themes and reinterpreting them. His signature style has earned him collaborations with the likes of Virgil Abloh. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.