KUSIKOHC is founded by photographer and art director Cho Gi-Seok in 2016. Before entering the fashion industry, GI-Seok is known as a surrealist portrait photographer who utilizes and expresses abstract details and themes. This artistic approach runs through his new endeavor, where he commands clothing design, art direction, and of course, photography. KUSIKOHC is firmly rooted in its message: "Right to Fail," which comes from Gi-Seok's belief in freedom of expression. Gi-Seok believes that we learn when we are our true selves, and everyone has the right to express themselves. The brand is Gi-Seok's channel to communicate his interpretation of the culture of our times. KUSIKOHC has all kinds of streetwear, cardigans, denim pants, bomber jackets, and jewelry.