HOUDINI
Houdini, a Swedish outdoor clothing brand founded by Lotta Giornofelice, has carved a niche for itself in the sustainable sportswear market since its inception in the early 1990s. Pioneered by a woman in a male-dominated industry, Lotta was driven to hunt for the perfect fabric and utilize the finest performance technology to make products take on every outdoor adventure. With a rich history, innovative products, and a strong commitment to environmental responsibility, it's a brand of choice for conscious outdoor enthusiasts.
