ANACHRONORM

Okayama denim brand ANACHRONORM was founded in 2004 by Tomoki Tanushi. Derived from the words “anachronism” and “norm”, the brand name reflects its vision to create new vintage for the next era. With a focus on fabric treatment, traditional craftsmanship and contemporary silhouettes, the brand seeks to reinterpret classic denim clothing and create fashion pieces that endure time.