Founded in 1948 by Rudolf Dassler, PUMA has gained notoriety for dressing Olympians and top athletes worldwide. From their humble roots, the iconic sneaker brand gained traction after runner Jesse Owens won four gold medals in the Berlin Olympics wearing their spikes. In recent years, the brand has focused on refining their iconic styles, collaborating with fashion labels from Jil Sander to BAPE.
The Fierce Rope VR is a demi-cut, lightweight trainer combining performance technology with luxe detailing. The neoprene upper is accented with copper logos and lace tips, as well as flocked hot melts. A customizable, dynamic lacing system adds a stylish flair while ensuring optimal upper support. Additional heel thickness on both sides of the foot adds support in the stylized, cream-coloured tooling.
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