HBX, as first e-commerce partner, exclusively presents Crosby Studios’ first home goods and loungewear collection
As Crosby Studios’ first e-commerce partner, HBX will launch Crosby Studios Home exclusively on HBX.com on 13 January, 10PM HKT. Customers can have a first-hand experience of the collection at the HBX LANDMARK store starting from January 14, where a special installation will showcase Crosby Studios founder Harry Nuriev’s creative aesthetic, and through an explorative, interactive apartment-cum-webshop created by utilizing gaming software.
The collection itself also marks HBX’s first venture into the home retail scene, and the lifestyle HBX wishes to bring to its customers, cultural enthusiasts and beyond. Following HYPEBEAST Magazine’s special triptych cover rendering of the digital room created by Crosby Studios founder Harry Nuriev, the designer/architect joins hands with HBX this time to present a real-life showroom of a space filled with pieces from his very first homeware collection. Having already represented HYPEBEAST Magazine through a digital room on the cover, a Crosby Studios-designed space in the HBX store endorses an ideal living and curates this lifestyle to the wider Hypebeast community across the globe.
Crosby Studios Home’s debut collection features velour stools, lounge chairs, floor lamps, rugs in the shape of giant socks and shopping bags; oversized humanoid body pillows, a furry blue overcoat, fleece jackets and sweatpants, faux fur and terry cloth-clad notebooks, as well as aromatherapy candles, soaps, glassware and more. Known for his penchant for bold, expressive color themes, Nuriev’s choice of blue, green and grey as the main hues of this collection best expresses the DNA of Crosby Studios.
The brand hopes to infuse fashion and art into the intimate spaces of homes, where many have been spending much more of their time in the past year. The creative and curious now understand the importance of bringing carefully curated objects and items that speak most about them into their homes. By presenting ways for people to dress their spaces much like the way they dress up every morning, Crosby Studios Home looks forward to offering a new outlet of self-expression, self-discovery and comfort during unprecedented times.
“In times when our reality is a hybrid of real, virtual and augmented, Crosby Studios aims to capture the essence of what we truly crave when we enter spaces: comfort and stimulation, clarity and calm, and a sexy personal story,” said Harry Nuriev, founder of Crosby Studios. “This is what I hope to make more accessible through Crosby Studios Home—a playful home goods and loungewear collection for everyone.”
Learn more about the collection here, and stay tuned to HBX and Instagram for further updates.