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SafSafu is a Paris based jewelry brand launched by Safu Seghatolelami in 2016. Inspired by the Iranian folk in the 80's, SafSafu embodies a pleasing blend of knowing irony and earnest joy. SafSafu is featured in important publications such as Dazed & Confused, Vogue, L'officiel, Re-Edition, Buffalo Zine, Jalouse and T-Magazine. Scroll down to find more Italian-made playful design including earrings and necklaces.