ROUGH.

ROUGH., established in 2016 by Stelios Theodoridis, artfully intertwines classic and modern styles, drawing inspiration from the serene beauty of pastoral Greece and the vibrant spirit of cities around the world. The brand engages on a deeply emotional level, exploring themes of memory, youth, community, and shared human experiences. Rough’s aesthetic finds harmony between timeless elegance and contemporary elements. Through a nostalgic lens, it attunes to the present and the exciting possibilities the future holds.