South Korean label Low Classic was launched in 2009 by Lee Myungshin, Hwang Hyng-ji, and Park Jin-seon. In Seoul's bustling metropolis, Low Classic's subdued minimalism stands out from the city's star-studded flamboyance. The label conveys feminine beauty through premium materials, grounded colors, and innovative details. The result is comfortable classics for those who believe in individualistic inner beauty. Simple yet practical, understated yet refined, Low Classic represents the realistic and more natural side of Seoul fashion.