Founded with a passion for skateboarding, Keith Hufnagel started out with a small boutique, namely HUF, in 2002 that offered the best of streetwear brands to the skateboard and sneaker communities. With its rapidly growing popularity, the San Francisco shop evolved into their own brand delivering apparel, footwear and skateboarding goods that are refined in execution and forward-thinking in concept. Collaboration with Skate Mental. 100% iron alarm clock with cheeky custom-designed face. Available now in black.