Tokyo-based label BEDWIN & THE HEARTBREAKERS is a product of American cultural influences combined with designer Masafumi Watanabe's unique style. The brand plays with both formal and casual looks, but the focus on clean designs with distinctive details remains constant throughout.
BEDWIN & THE HEARTBREAKERS' spring/summer collection, titled "Less Than Zero," is positioned uniquely at the intersection between American prep and workwear style.
BEDWIN & THE HEARTBREAKERS is a Japanese menswear label founded and designed by Masafumi “Bebetan” Watanabe in 2003. The brand is known for designs inspired by traditional American menswear. Each collection blends Japanese design and Western styling, drawing influences from the Americana of the 1920s and 1930s. It is also one of the first brands in Japan to combine streetwear and tailored menswear. Since then, the brand has built up a strong fanbase worldwide and has collaborated with the likes of Adidas Originals, Converse, The North Face and Stüssy. Shop Bedwin & The Heartbreakers
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