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Founded in 1948 by Rudolf Dassler, PUMA has gained notoriety for dressing Olympians and top athletes worldwide. From their humble roots, the iconic sneaker brand gained traction after runner Jesse Owens won four gold medals in the Berlin Olympics wearing their spikes. In recent years, the brand has focused on refining their iconic styles, collaborating with fashion labels from Jil Sander to BAPE.
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