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New Arrivals: HELMUT LANG Taxi Capsule Collection

In 1998, with a campaign that was featured on 275 yellow taxis in New York City, Helmut Lang became the first designer brand to advertise on cabs. As a tribute to the event, the brand launched its initial NYC themed Taxi Capsule Collection last Decem... Continue →

New Deliveries: Helmut Lang Pre-Fall 2018 Collection now online

Bold logos accompany a minimal aesthetic.

Spring/Summer 2018 "Prism" Lookbook

Our Spring/Summer 2018 “Prism” Lookbook presents different perspectives of the season by etching out a slew of looks that range from functional silhouettes to more graphic-focused pieces. Fabric textures and layering are the main consider... Continue →

New Arrivals: HELMUT LANG Spring/Summer 2018 Collection

Featuring pieces from Seen By Shayne Oliver.

2018 "Chain-Mail" Editorial

In our latest editorial, we play around with metal chain accessories. First surfaced in the early biker subcultures from the ’50s, the wallet chain was created as a pragmatic tool for motorcyclists to keep their wallets intact while speeding up... Continue →

New Deliveries: HELMUT LANG 2018 Spring/Summer Collection

A bevy of 90s influences with a modern take.

2018 "Cache And Carry" Editorial

In September 2017, Helmut Lang returned to the New York Fashion Week runway with a new provocateur at its helm – Shayne Oliver. Holding onto his almost aggressively avant-garde HBA attitude, Oliver injects the label with a millennial spirit while kee... Continue →

2018 "Lonely Hearts Club" Editorial

It’s all fun and games when you’re slaying the single life until the circus of romantic insecurity that is Valentine’s Day hits hard. In our latest ”Lonely Hearts Club” editorial, we encapsulate the anti-Valentine’... Continue →

2018 "Bloomwood" Editorial

In our latest editorial, we channel Becky Bloomwood from the ‘Shopaholic’ series, mixing and matching designer labels such as Helmut Lang, Alexander Wang, Calvin Klein Jeans, Mother and more. With Hood by Air’s Shayne Oliver inje... Continue →

New Arrivals: Helmut Lang NYC Taxi-themed Capsule

Helmut Lang’s editor in residence, Isabella Burley, extended the brand’s revival by hiring (as designer in residence) Shayne Oliver of Hood By Air , to create a collection that emulated the brand’s archival pieces by Lang. In keeping with the them... Continue →