Led by Creative Director Akio Hasegawa, Nautica Japan has just launched its first-ever pop-up in Hong Kong at the HBX store in Landmark, introducing a specially curated Spring/Summer 2022 capsule collection to the global e-commerce platform.
Before assuming his role at the Japanese label, Akio Hasegawa worked as the Fashion Director for POPEYE magazine, where he contrived the iconic "City Boy" style characterized by West Coast surf and skate fashion such as denim, baggy shirts, and outerwear layering, as well as the 80s-90s Ivy polos, crewnecks, and oxford shirts.
Comprising over forty pieces of apparel, accessories, and lifestyle products, the latest inline collection is not merely a tribute to the beloved style that fuses Japanese streetwear with Americana, but it also nods to the merge of Nautica Japan's marine elements and HBX's leading curation of contemporary fashion and streetwear.
Leading the lineup are brand signatures reminiscent of the "City Boy" look, such as oversized t-shirts and varsity letter hoodies paired with relaxed-fit knee-length shorts and bleached-washed baggy jeans. Classic headwear pieces from panel caps to bucket hats are also offered to top off a complete outfit.
Exclusive to the pop-up are two limited-edition items, including the Multi Border S/S Rugger Shirt and the "TOO HEAVY" Pigment Dyed Arch Logo S/S Tee in unique fuchsia color. Rounding out the range are essentials such as flip-flop sandals, shoelaces, and umbrellas. Meanwhile, each item released is tagged with the two brands' logo labels re-imagined by Japanese graffiti artists, JOTA and LURK, to commemorate the partnership further.
Speaking on the collaboration, Hasegawa revealed how he was called on the Hong Kong and Chinese community's interest in "City Boy." As a perfectionist and the originator of the style, he felt that HBX would fulfill his desire to convey a perfect world to audiences outside Japan.
When asked about the essence of the latest drops, the prolific stylist tells Hypebeast, "Clothes cannot be appreciated unless people wear them," and "Each piece is a standard and classic item that looks good on anyone. "
Hasegawa concludes on a positive note, "With the collection released outside of Japan for the very first time, I'm excited to invite fans all around the world into the universe of Nautica Japan through HBX."
Priced from $30 to $150 USD, Nautica Japan’s Spring/Summer capsule collection and limited edition items are now available on HBX.
Nautica Japan for HBX Pop-Up Store
Shop B29, B/F, Landmark Atrium,
Queen’s Road Central,
Date: 29 July to 31 August, 2022
Opening hours: 11am – 7pm HKT