Founded by Shawn Stussy on the West Coast of California forty years ago, he started the label by creating custom, hand made surfboards out of his garage. Soon gaining the loyalty of a number of pro-surfers, Stussy was an expert at taking disparate reference points and bringing them together through his unique vision, blending forward thinking graphics touching on everything from reggae to new wave and post punk. A pillar in what has become known as streetwear, Stüssy has evolved from its roots in defining the New York hip-hop look of Carhartt jackets, baggy jeans and Timberland Boots, and has travelled around the globe with the establishment of the International Stussy Tribe.
While Stüssy is now around the globe with branches in U.S., Europe, Australia, and Japan, it was only when the New York store opened that the brand was set towards a new trajectory. When James Jebbia, founder of Supreme, opened Union in 1989 on Spring Street in New York, he invited Shawn to stock his products and started the first Stussy store in New York in 1991 — and started Supreme a few blocks over whilst still working there.
Recently collaborating with Dior in the Pre-Fall 2020 Collection, the Californian streetwear label has come a long way and has stood strong against competition. Shawn Stussy’s unique approach has resulted in Dior delivering bold prints for its selection of bags, shirts and more, with notable pieces including a navy-and-white psychedelic-print overcoat, a purple-and-green knitted polo shirt, and a surfing-inspired black-and-white two-piece — taking his aesthetics and inspirations to luxury fashion also with the reinvented Dior B23 Sneakers. The legacy is monumental, the original hand drawn logo alone has stood the test of time and still looks as current as it was printed over surfboards when it was founded. Still independent up to date, Stüssy now joins the visual inspirations of the past with a forward thinking outlook with the world’s most exciting young creatives, to continue transforming fashion into a lifestyle.