Following a sneak peek at our 10th anniversary sneaker, we're proud to unveil the design in its final form. We have chosen to collaborate with adidas on the much storied Ultra Boost silhouette, a sneaker that's celebrated in both lifestyle and sporting realms.
For the first time ever, the vamp cage is lifted, revealing the Primeknit upper which offers an uncompromising glove-like fit. Pivoted by the latest technological advancements, the tongue tab has been replaced with an NFC chip; a technical implement first of its kind in footwear. Elsewhere, an external heel counter aids natural Achilles movement. A custom leather insole debossed with HYPEBEAST’s emblem provides comfort and cushioning, while we’ve opted for a Continental outsole, a lightweight base which offers 30% more grip with its tyre technology, allowing for greater traction and stability for the wearer.
One of the model’s standout features, the modern NFC Chip, guides users to a microsite accessible through a tap via their smartphones. Those without NFC scanning mobile devices can access the microsite by scanning their phones over the QR code on the hangtag. The site features an array of exclusive content updated weekly from HYPEBEAST and adidas.
The UltraBOOST UNCAGED is available for online reservation below on December 12th. Registration will start at 12 a.m. EST and end on December 14th at 12 a.m. EST. Those who register will stand a chance of purchasing a pair of UltraBOOST UNCAGED.