G-Shock (Gravitational Shock) is a line of watches manufactured by Casio, designed to resist mechanical shock and vibration. Designed primarily for sports, military and outdoors-oriented activities; nearly all G-Shocks are digital or a combination of analog or digital and have a stopwatch feature, countdown timer, backlight and water resistance.
The Neo Matte Black collection employs a new kind of black, the symbolic color of the brand. The case backs of these models are engraved with the G-SHOCK 35th anniversary logo designed by Eric Haze, a world famous graphic artist, while the metal band loops are emblazoned with a star emblem that represents 35 years. The phrase, “SINCE 1983” is featured on the dials, and special packaging has also been created to further enhance this very exceptional collection.