Helmed by Fraser Moss and Jimmy Collins, British streetwear label YMC lives by the words of industrial design master Raymond Loewy "You must create your own design style," which was truncated to form its brand name "You Must Create" or YMC. Eschewing trends in favor of functionality, YMC brings understated and wearable styles to the contemporary menswear scene.
This shirt is given a casual, athletic vibe with a ribbed collar and check print - perfect for summer weekend excursions or just lounging around the house. Cut from pure cotton, the shirt is finished with a chest pocket and front button closure.
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