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Started in 2000 by Hiroaki Shitano, Tokyo-based label WHIZ LIMITED is a pioneer of Harajuku style and individuality in fashion. From its humble beginnings as a line of handmade printed t-shirts, the brand has since expanded to open a flagship store in the Harajuku district and showcase its collection at Tokyo Fashion Week. Today, WHIZ LIMITED continues to push boundaries with its focus on unique designs spanning different areas of Japanese streetwear.