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Rotating transmission is the literal translation of Tourne de Transmission: an analogy for the idea of combining visuals and words with the result of generating a message. In creating statements based on a reaction between word and image and subjecting these to a media-saturated world on what essentiallybecomes a walking banner, the clothing takes on a new meaning, which corresponds more to the idea of a hard-hitting album or magazine cover than the simple garment it really is. While originally breathing new life into the idea of the slogan t-shirt, Tourne de Transmission now takes it to a different, socially observant level.
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