A recognized resource to modern life in the urban culture, Sneeze looks to use the street culture of skateboarding as the core to branch out in depicting unexpected references of different places and images. With male readers ranging between 18-37, this 2008 established magazine has caught the attention of unique consumer groups that are fashionable, passionate about skateboarding, and aware about trends and brands. Produced at a poster size scale, the magazine has no binding, with soft fold publication, and full color to offer the most attractive images. Issue no. 15 maintains its raw and truthful pages, with text written in both English and Japanese, and photos of Erik Ellington done by a list of photographers such as Kenneth Cappello, Roy Ayers and Larry Rivers, just to name a few.