The creative venture of two Parisian childhood friends, BWGH (Brooklyn We Go Hard) merges fashion, Parisian chic, and a wealth of inspirations — including traveling and photography — to convey their artistic views. Blending with PUMA’s rich sporting heritage, the collaboration sees an urban interpretation of sportswear classics. Collaborative R698 sneakers with two-tone suede and mesh uppers, contrasting grey rubber outsoles, white midsoles with Trinomic cushioning and collaborative branding throughout. Available now in dark denim, frost grey or pristine.
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