San Francisco-based skateboarding brand HUF is nothing if not subversive. The brand's founder Ken Hufnagel grew up in the gritty streets of New York immersed in skateboarding counterculture, and his collections have been heavily influenced by the skateboard mentality of freedom, self-expression and individualism above all. With its fine craftsmanship and timeless designs, HUF is an innovative refinement of utilitarian skateboard style.
This season, the brand has created a series of athletic-inspired looks in honor of the Summer Olympics in Brazil. This white t-shirt features HUF printed on the front in white, highlighted by a patterned box around the type with geometric shapes - a minimalist yet striking design. The tee is crafted from pure cotton and finished with a crewneck collar.
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