Following the success of previous exploits namely SHOES-UP magazine and L’Imprimerie Gallery, Julien Pham and Nicolas Guthart founded Fricote magazine in December 2010. The name “Fricote” originates from “fricoter” which means “to cook” back in the old French world circa 1807. Focusing on the food culture which has been increasingly popular in recent years, Fricote features food-related lifestyle journalism in the spectrum of fashion, music, cinema, TV, art and design. The innovative approach to food can also be shown in the vivid high-quality photography as well as their illustration style. Whether you are a real foodie or not, this bilingual magazine is surely a delightful read with insight into our contemporary culture.