The brainchild of Ruslan Karablin, SSUR is a streetwear label that encompasses his artistic vision and subversive ingenuity. The brand name, which is RUSS spelled backwards, gives hints of the artist's Russian heritage.
This white t-shirt features a stylized, colorful print that reads "Coolest City In Hell" at the front. Crafted from cotton, the tee is styled with a ribbed crewneck collar and logo print at the sleeve.
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