Tokyo-based label BEDWIN & THE HEARTBREAKERS is a product of American cultural influences combined with designer Masafumi Watanabe's unique style. The brand plays with both formal and casual looks, but the focus on clean designs with distinctive details remains constant throughout.
BEDWIN & THE HEARTBREAKERS' spring/summer collection, titled "Less Than Zero," is positioned uniquely at the intersection between American prep and workwear style. This piece is a creative take on the button-down shirt, featuring a square print in contrasting navy around the chest pocket. Finished with a custom final button on the placket printed with the letter "B".
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